Reuel Crook – Bio

Reuel Crook

21660 Acorn Ct. · Kildeer, IL 60047

224-619-2386 (cell)



To engage in Social Entrepreneurship and ‘Make a Difference’.


    • Able to analyze data and trends and plan strategically while preserving the interests of the agency
    • Independently able to plan, execute and evaluate new initiatives
    • Able to identify problems and plan, execute and evaluate problem solving interventions
    • Effective leadership skills
    • Good computer skills
    • Consistent, independent and reliable
    • Able to grow with company through versatility and adaptability


Associate Degree in Nursing                                                              2012 – 2014

College of Lake County

Grayslake, Illinois

Graduation Date                                                                                        May2 014

Licensed Registered Nurse, Illinois

Master of Business Administration (Online Degree)               1992-1995


Heriot-Watt University

Edinburgh, United Kingdom

Graduation Date:                                                                                         1995

Bachelor of Accounting Science                                                       1985-1990

University of South Africa

Pretoria, South Africa

Graduation Date:                                                                                         1990

Employment History

RTA Global, Inc. (an Illinois Corporation engaged in eCommerce) – Owner  06/2009 – Present

    • Developed and operated an eCommerce site selling beads online since 2009.
      • Achievements in capacity as Owner:
        • Start-up, development & operation of a successful eCommerce site.
        • Profitable since year 1 and every year since inception.
        • Increased gross margins from 70% to 85% since inception.
    • Developed and operated a beading subscription site since 2019.
      • Achievements in capacity as Owner:
        • Start-up, development & operation of a successful beading subscription site.
        • Growing number of subscribers every month since inception.
        • Less than $10 cost of acquisition per subscriber by leveraging eCommerce site.
        • 42% subscriber retention rate.

Royal Care, Inc. (an Illinois Corporation engaged in the operation of Senior Living Facilities) – Partner 06/2010 – Present

    • Negotiated and executed “Fee for Service” contract for the operation of Plum Creek Supportive Living Facility in Rolling Meadows.
      • Achievements in capacity as Operator:
        • Converted facility from loss to profit and maintained profitability annually.
        • Replenished Operating Reserves in the amount of $650,000 and maintained reserves intact annually.
        • Corrected violations and brought facility into compliance with State regulations.
    • Developed Value Proposition for the Development & Operation of Supportive & Market Rate Assisted Living Facilities:
      • Secured co-operation of development and operation partners.
      • Sourced & evaluated potential sites and facilitated getting multiple sites under contract.
      • Current involvement in planning, zoning and securing finance for development of market rate assisted living facilities.

Apple Home Healthcare, Inc. – CFO             04/2008 – 06/2012

    • Increased profitability by 7% year over year.
    • Instituted new billing procedures
    • Reduced accounts receivable from $1,200,000 to $300,000 within one year.
    • Developed marketing strategy focused on increased profitability.