Reuel Crook
21660 Acorn Ct. · Kildeer, IL 60047
224-619-2386 (cell)
reuel@rtaglobalinc.com
Objective
To engage in Social Entrepreneurship and ‘Make a Difference’.
Qualifications
-
- Able to analyze data and trends and plan strategically while preserving the interests of the agency
- Independently able to plan, execute and evaluate new initiatives
- Able to identify problems and plan, execute and evaluate problem solving interventions
- Effective leadership skills
- Good computer skills
- Consistent, independent and reliable
- Able to grow with company through versatility and adaptability
Education
Associate Degree in Nursing 2012 – 2014
College of Lake County
Grayslake, Illinois
Graduation Date May2 014
Licensed Registered Nurse, Illinois
Master of Business Administration (Online Degree) 1992-1995
Finance
Heriot-Watt University
Edinburgh, United Kingdom
Graduation Date: 1995
Bachelor of Accounting Science 1985-1990
University of South Africa
Pretoria, South Africa
Graduation Date: 1990
Employment History
RTA Global, Inc. (an Illinois Corporation engaged in eCommerce) – Owner 06/2009 – Present
-
- Developed and operated DollarBead.com an eCommerce site selling beads online since 2009.
- Achievements in capacity as Owner:
- Start-up, development & operation of a successful eCommerce site.
- Profitable since year 1 and every year since inception.
- Increased gross margins from 70% to 85% since inception.
- Achievements in capacity as Owner:
- Developed and operated CuratedBeadBox.com a beading subscription site since 2019.
- Achievements in capacity as Owner:
- Start-up, development & operation of a successful beading subscription site.
- Growing number of subscribers every month since inception.
- Less than $10 cost of acquisition per subscriber by leveraging eCommerce site.
- 42% subscriber retention rate.
- Achievements in capacity as Owner:
- Developed and operated DollarBead.com an eCommerce site selling beads online since 2009.
Royal Care, Inc. (an Illinois Corporation engaged in the operation of Senior Living Facilities) – Partner 06/2010 – Present
-
- Negotiated and executed “Fee for Service” contract for the operation of Plum Creek Supportive Living Facility in Rolling Meadows.
- Achievements in capacity as Operator:
- Converted facility from loss to profit and maintained profitability annually.
- Replenished Operating Reserves in the amount of $650,000 and maintained reserves intact annually.
- Corrected violations and brought facility into compliance with State regulations.
- Achievements in capacity as Operator:
- Developed Value Proposition for the Development & Operation of Supportive & Market Rate Assisted Living Facilities:
- Secured co-operation of development and operation partners.
- Sourced & evaluated potential sites and facilitated getting multiple sites under contract.
- Current involvement in planning, zoning and securing finance for development of market rate assisted living facilities.
- Negotiated and executed “Fee for Service” contract for the operation of Plum Creek Supportive Living Facility in Rolling Meadows.
Apple Home Healthcare, Inc. – CFO 04/2008 – 06/2012
-
- Increased profitability by 7% year over year.
- Instituted new billing procedures
- Reduced accounts receivable from $1,200,000 to $300,000 within one year.
- Developed marketing strategy focused on increased profitability.